|Obama for American Bark for Barack car magnet|
President FDR included Fala a re-election speech after being falsely accused of using taxpayer dollars the dog's travel expenses. The speech later became known as the Fala Speech.
“These Republican leaders have not been content with the attacks on me, or my wife, or on my sons. No, not content with that, they now include my little dog. Fala. Well, of course, I don’t resent attacks, and my family doesn’t resent attacks, but Fala does resent them. You know, Fala is Scotch, and being a Scottie, as soon as he learned that the Republican fiction writers in Congress and out had concocted a story that I had left him behind on the Aleutian Islands and sent a destroyer back to find him—at a cost to taxpayers of 2 or 3, or 20 million dollars—his Scotch soul was furious. He has not been the same dog since.” (watch the speech here)
It will be interesting to see how the campaign uses modern technology and the social networks to pet owners in this election year. The campaign is currently selling car magnets prominently featuring Bo and the slogan Bark for Barack. The Obama for America campaign store also sells a number of campaign items for pets, including Cats for Obama collars.